Sunday, October 28, 2012

DIETA Y ALIMENTACIÓN SALUDABLE


Usar los principios de la alimentación inteligente.

Siempre hay nuevas historias en los medios sobre alimentos que se descubren que son buenos o perjudiciales para usted. Algunos principios básicos les han hecho frente a las dietas de moda y pasaron la prueba del tiempo. A continuación presentamos algunas opciones de alimentos saludables en los que usted y su familia pueden confiar:

·         Coma muchas verduras y frutas. Para tener una buena variedad, escoja entre todos los colores del arco iris disponible. Incluya en las comidas verduras bajas en almidón o sin almidón, como espinacas, zanahorias, brócoli o judías verdes.
·         Escoja alimentos de grano entero antes que productos de grano procesado. Pruebe acompañar con arroz integral sus comidas salteadas, o comer espaguetis integrales con su salsa para pasta favorita.
·         Incluya en sus comidas judías secas, como frijoles o frijoles pintos, y lentejas.
·         Incluya pescado en sus comidas 2 a 3 veces por semana.
·         Escoja carnes magras. Por ejemplo, el lomo de res o de cerdo, o el corte del cuarto trasero de la carne vacuna ("sirloin"), son buenas opciones. Quítele la piel al pollo y al pavo.
·         Escoja productos lácteos (como leche, yogur y queso) descremados.
·         Escoja agua y bebidas dietéticas de bajas calorías en vez de gaseosa común, ponches de frutas, té dulce y otras bebidas endulzadas con azúcar.
·         Cocine con aceites líquidos en vez de grasas sólidas, las cuales pueden tener gran cantidad de grasas trans y saturadas. Recuerde que todas las grasas tienen un alto contenido de calorías. Si intenta bajar de peso, controle los tamaños de las porciones de grasas adicionales que ingiera.
·         Reduzca el consumo de bocadillos y postres con alto contenido de calorías, como papas fritas, galletitas, pasteles y helado elaborado a base de crema.
·         Si come demasiado, puede aumentar de peso incluso si lo que come es saludable, por lo tanto, controle los tamaños de sus porciones.

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Saturday, October 20, 2012

Vitamins: Good for You, Bad for You, or What?


Vitamins: Good for You, Bad for You, or What?

Image credit: Wikipedia
This week research came out in theJournal of the American Medical Association (JAMA) suggesting that taking a daily multivitamin may reduce the incidence of cancer in older men (specifically, the study concluded: “daily multivitamin supplementation modestly but significantly reduced the risk of total cancer”).
On the face of it, this seems like good news for the vitamin industry and has probably already boosted sales.  But, we really need to examine these findings within the larger context of what research has indicated about vitamin supplementation in recent years.
A 2008 study of 15,000 participants showed that taking the vitamins E and C had no effect on cancer rates.
Another study of 35,000 men, conducted just a few months before that one, showed that taking vitamin E and selenium had no impact on cancer rates, and the researchers actually stopped the study early because there appeared to be a slight increase in cancer and diabetes among study participants.
Then, in November 2008, another study of nearly 15,000 participants indicated that taking vitamins C or E  had no impact on the incidence of heart attack, stroke, congestive heart failure or angina. Researchers tracked results over eight years.
A year prior to that, in a study also published in JAMA, researchers concluded that taking vitamin B12 supplements are not effective in preventing strokes, heart attacks or death in people with a history of vascular disease.  In this case, the study was a review that covered 12 studies with 16,598 participants who had pre-existing illness.
Then in 2011, a whopper of a study was published in the Archives of Internal Medicine indicating that multivitamins, folic acid, iron, copper, magnesium, zinc, and vitamin B6 supplements all increased an older woman’s risk of dying from any cause.  This was an observational study of roughly 16,000 women, so it was not able to establish a cause and effect relationship between taking the supplements and death, but the correlation was significant.
It’s worth noting, however, that in the same study, calcium supplementation was associated with a reduced risk of death.
To round things out, it’s also helpful to take a look at this September 2012piece in Consumer Reports that describes 10 dangers of vitamins and supplements.
So, yes, the most recent research shows a modest reduced risk of total cancers among older men taking a multivitamin, but the overall research track record of vitamin supplementation isn’t as encouraging.
The best policy is to do your homework before taking a vitamin or supplement and don’t start taking one just because it seems like the healthy thing to do. As the research shows, it may very well not be.

Tuesday, October 16, 2012

THE THEORY OF CONSUMER BEHAVIOR

  This theory attempts to put into consideration to consumers of goods and services, and how they generally

behave before, during, and after the buying process. Consumer behavior is how consumer allocates their

money incomes among goods and services.
            According to Hirschey (2009) the consumer behavior theory is rest upon three basic assumptions with respect to the utility linked to the consumption where the first are: more is better. He explain that the consumer always prefer more to less (Hirschey, 2009), for the other hand, James (2009) explain that the consumer behavior is based on the peoples have known preferences, act with full information, and choose rationally so as to maximize utility (James, 2009).
            In the current economic situation, the consumer behavior is best understood when we know the consumer preference, consumer choice, and the budget constraints.
            The study of consumers helps managers improve their marketing strategies by understanding how consumers think, act, and select between different alternatives on the market, how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; how the consumer is influenced by its surroundings and the behavior of consumers while purchasing or making other marketing decisions. The study of costumer behavior will help managers to identify limitations in consumer knowledge or information processing abilities influence decisions and marketing results; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
           

Bibliography

Hirschey, M. (2009). Managerial Economics. usa: Cengage Learning.
James, R. (2009, Nov 10). slidershare.net. Retrieved June 22, 2012, from The standar economic model of consumer behavior and some problems with it: http://www.slideshare.net/rnja8c/the-standard-neoclassical-model-of-consumer-behavior