QUALITATIVE RESEARCH COMPARING MARKETING TOOLS BETWEEN TRADITIONAL AND INTERNET FAIRS (V)

 Chapter V: Research Results

Answering the Questions

1.      Is Internet marketing the best tool for communicating the commercial offer of a company?

The sixth question of the questionnaire  reported that 62.50% of the respondents argument that they do not know about the existence of Internet Trade Fairs.

2.      Are trade fairs an effective instrument to communicate the commercial offer of a company?

The general opinion for responding this question is justified in the answer to the seventh question of the survey. Do you think virtual fairs could help your business develop? The 100% of the business people surveyed answered yes.

3.      Has been decreased the power of the trade fairs to establish new relationships, with regard to the new electronic technologies?

For answering this question, the eleventh question of the survey showed that virtual fairs would not outgrow the popularity of traditional fairs with the 87.50% of the participants reporting no. On the other hand, we found with the answer to question 13 of the survey, that the 100% of the surveyed business people responded that computers would never substitute personal contacts, the 42.86% reported that there is no control over potential attendance, and the 14.29% answered that it does not provide a good way to follow up the consumers.

4.      Are Internet and trade fairs -two complementary tools or conversely e marketing is a serious threat to traditional trade fairs?

The question it is clarified with the answer to the question 14 of the survey, how your company uses the Internet? The 100% communicating with potential clients, 100% communicating with existing clients, the 85.71% uses their computer for promoting their company, the 71.43% uses the company computer for social networking activities, and in the last option of this question, on the comment field, other surveyed answered in business the Interned is a major factor of production.